Thomas Ward
Business Development. Marketing Strategy. Data Visualization.
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Marketing and business leader with a proven track record integrating communication and technology to elevate user experience and drive marketing initiatives. With over a decade of professional expertise in visual communications, marketing, and business development, I bring a unique blend of creativity and analytical acumen to organizations looking to streamline processes and drive growth.
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Master’s of Business Administration
Bemidji State University
Bachelor’s of Science in Marketing
Bemidji State University
AAS in Visual Communications
Century College
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Business Development
Email Marketing
Performance marketing
Marketing plans
Data Analysis & Visualization
Web and ecommerce development
Design & page layout
Customer experience
Marketing strategy
Media planning
Finance & budgeting
Brand management
CRM system management
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• Hubspot Marketing Certification
• Hubspot Inbound Marketing Certification
• Hootsuite Professional Certification
• Adobe Certified Associate - Photoshop
• Google Ads Search Certification
• Extreme Ownership Framework Certification
Recent Work
Skills
Email Marketing
Performance marketing
Marketing plans
Content creation
Web and ecommerce development
Design & page layout
Customer experience
Marketing strategy
Media planning
Finance & budgeting
Brand management
CRM system management
Experience
Marketing Manager
Prairie Restorations
Primary responsibilities included marketing strategy, brand development, and CRM system management. Additionally, I oversaw social media management, budgeting, staffing, and technology implementation.
Oversaw companywide implementation of ERP and CRM systems, resulting in annual cost savings exceeding $100,000
Expanded market reach through horizontal integration into ecommerce, resulting in a 20% increase in retail sales
Marketing Manager
True North Chiropractic
Responsible for brand management, integrated marketing campaigns, A/B and multivariate testing, market research, and marketing strategy.
Enhanced search engine marketing (SEM), social media, and search engine optimization (SEO) initiatives
Crafted customer loyalty program to maximize customer LTV
Reported on key marketing metrics
Visual Comms & Marketing Professor
Minnesota State Colleges & Universities
In my position, I instructed diverse student groups in design, marketing, and business subjects, while also supervising department staff and student workers. Furthermore, I played a key role in researching, creating, and executing marketing initiatives, curricula, and departmental events.
Simplified complex ideas for use in lectures, hands-on technical sessions, and workshops
Managed department budget, grants, and donations
Developed external partnerships, facilitating interactions between students and industry professionals